UNITY’s Future Still Up In Air
By JÓSE LÓPEZ BRIBIESCA, ANNIE GREENBERG,
AMY PHAN, NICQUEL TERRY, VIRGINIA TORRES and APRIL YEE
The UNITY News
Leaders of UNITY’s member organizations debated whether, after 20 years, the organization will continue in its current structure, amid concerns that it may have strayed from its core mission, and is unprepared to handle the journalism’s current troubles.
During several sessions at the UNITY 2008 convention, past and present leaders of the member organizations raised issues central to whether UNITY is meeting its mission. Among them were UNITY founders Juan Gonzalez and Will Sutton, who suggested the convention take place every two years, instead of four.
The National Association of Black Journalists, the largest member group, announced that it plans to survey its members within weeks about future participation in UNITY, citing financial and planning concerns.
Christopher Nelson, NABJ’s student representative, said officials plan to evaluate the relationship after the survey.
“There are those who say we need to get out, and there are those who say we need to stay in to maintain the connection,” Nelson said. “UNITY is still relevant. The question is: How is UNITY going to push forward the diversity agenda?”
Maybe UNITY needs to change, said Ernie Suggs, NABJ vice president of print.
“But I don’t think UNITY needs to end. It’s like fighting a war,” Suggs said. “You can’t have the four battalions coming together every four years to fight a war. You have to have the platoons fighting on the front in each city.”
Rafael Olmeda, whose term as NAHJ president ended Friday, said UNITY is vital to the industry, especially in the wake of recent buyouts, because it gives hope to journalists looking to network and revive their careers.
“We’re a coalition,” he said, “We can’t let news organizations get away with entertaining the idea that because of the economy, they don’t have to pay attention to diversity.”
UNITY also boosts member’s revenues by covering most conference expenses.
“We end up not paying for a lot,” Olmeda said, “It works out to our benefit.”
Onica Makwakwa, executive director of UNITY, said the idea that the four minority organizations stand to lose money during a conference year “is a myth.”
In fact, an analysis of IRS 990 forms filed by each of the organizations shows significant increases in revenue that officials attribute to their participation in UNITY.
Twenty percent of total revenues from the annual UNITY convention go directly to UNITY. Of the remaining 80 percent - 40 percent is split equally among the four member organizations, and 40 percent is allotted based on attendance.
Patty Talahongva, an executive producer for White Spider Communications, said UNITY also helps relieve a lot of stereotypes.
“Being open and aware can help us as journalists,” said Talahongva, who was president of NAJA in 2003 and 2004. “UNITY is UNITY because we all come together.”
Several longtime members of the Native American Journalists Association are split on whether UNITY has delivered on the promise of bringing diverse groups together.
“We are the smallest group, but still [feel] an equal part of it,” said Jeff Harjo, executive director of NAJA.
But former NAJA and UNITY president Kara Briggs said changes need to be made because UNITY may have lost its focus.
“Some [NAJA] members struggle to pay the high registration fees,” Briggs said. “We’ve lost perspective of what we are all about.”
“UNITY still struggles in representing Native Americans in all, or even half of the convention panels,” said Ruth Denny, former executive director of NAJA.
A sticking point was the absence of an NAJA member on a panel about diabetes, a major issue across Indian Country.
While each of the organizations have concerns about the relevance of the conference, Sharon Chan, who is the national governing board member for AAJA, believes in the power of the UNITY convention and minority journalists working together.
Chan, a Seattle Times reporter and incoming AAJA president, said, “In the future, I see a richer, more diverse media landscape.”
“I believe journalists of color matter more in this online world where readers are more proactive about discussing, demanding, and producing news content,” Chan said.
“Someone, either big or small, will figure out a business model,” she said, “If we fail, we will try again.”


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